Microsoft has begun a campaign to actively urge users of its 8-year-old Internet Explorer 6 browser to upgrade.
After launching IE 8 in March, Micosoft has concurred with critics that IE 6 is outdated. Many people have dropped the older browser, but the remaining users are often the tough cases--those who don't have a choice because of corporate computing policy or who aren't tech-savvy enough to realize there's a reason to move on.
This eBay 'Web slice'--basically a live bookmark in Internet Explorer 8--is part of Microsoft's effort to get people to upgrade from IE 6.
(Credit: Screenshot by Stephen Shankland/CNET) It's this latter population Microsoft is targeting with a campaign that runs through June 2010 that touts its own IE 8 as a better alternative. The campaign's first visible elements are a video aimed at online holiday shoppers and a Web slice to promote daily deals at eBay. Web slices are basically live bookmarks that can show miniature Web pages in the browser.
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